{"id":1373,"date":"2026-05-21T11:02:31","date_gmt":"2026-05-21T09:02:31","guid":{"rendered":"https:\/\/robotwin.cz\/?page_id=1373"},"modified":"2026-06-12T09:07:42","modified_gmt":"2026-06-12T07:07:42","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/robotwin.cz\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00c1SADY OCHRANY OSOBN\u00cdCH \u00daDAJ\u016e"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n\n\n<!--blockstudio\/robotwin\/legal--><section class=\"rw-block-legal rw-section wp-block-robotwin-legal\">\n\t<div class=\"rw-container\">\n\t\t\t\t\t<header class=\"intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Z&aacute;sady ochrany osobn&iacute;ch &uacute;daj&#367;<\/h1>\n\t\t\t\t\t\t\t<\/header>\n\t\t\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t<p><\/p><p>V&iacute;tejte na RoboTwin (d&aacute;le jen &bdquo;Webov&eacute; str&aacute;nky&#8220;).<br>Tyto Z&aacute;sady ochrany osobn&iacute;ch &uacute;daj&#367; vysv&#283;tluj&iacute;, jak spole&#269;nost <strong>RoboTwin s.r.o.<\/strong> (&bdquo;my&#8220;, &bdquo;n&aacute;s&#8220;, &bdquo;na&scaron;e spole&#269;nost&#8220;) shroma&#382;&#271;uje, pou&#382;&iacute;v&aacute;, uchov&aacute;v&aacute; a chr&aacute;n&iacute; va&scaron;e osobn&iacute; &uacute;daje p&#345;i pou&#382;&iacute;v&aacute;n&iacute; na&scaron;ich webov&yacute;ch str&aacute;nek, slu&#382;eb nebo p&#345;i jin&eacute; interakci s n&aacute;mi.<\/p><h3><strong>1. Spr&aacute;vce osobn&iacute;ch &uacute;daj&#367;<\/strong><\/h3><p><strong>RoboTwin s.r.o.<\/strong><br>S&iacute;dlo: Hennerova 220\/25, Motol, 150 00 Praha, &#268;esk&aacute; republika<br>I&#268;O: 14091682<br>DI&#268;: CZ14091682<br>Zapsan&aacute; v obchodn&iacute;m rejst&#345;&iacute;ku veden&eacute;m M&#283;stsk&yacute;m soudem v Praze, odd&iacute;l C, vlo&#382;ka 360468<\/p><p>E-mail: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:info@robotwin.cz\">info@robotwin.cz<\/a><br>Telefon: +420 728 916 167<\/p><p>Jsme spr&aacute;vcem osobn&iacute;ch &uacute;daj&#367; ve smyslu GDPR.<\/p><h3><strong>2. Jak&eacute; &uacute;daje shroma&#382;&#271;ujeme<\/strong><\/h3><p>M&#367;&#382;eme zpracov&aacute;vat n&aacute;sleduj&iacute;c&iacute; kategorie osobn&iacute;ch &uacute;daj&#367;:<\/p><h4><strong>a) &Uacute;daje, kter&eacute; n&aacute;m poskytujete p&#345;&iacute;mo<\/strong><\/h4><ul><li><p>Jm&eacute;no a p&#345;&iacute;jmen&iacute;<\/p><\/li><li><p>E-mailov&aacute; adresa<\/p><\/li><li><p>Telefonn&iacute; &#269;&iacute;slo<\/p><\/li><li><p>N&aacute;zev spole&#269;nosti a pracovn&iacute; pozice<\/p><\/li><li><p>Jak&eacute;koli informace odeslan&eacute; prost&#345;ednictv&iacute;m formul&aacute;&#345;&#367;<\/p><\/li><\/ul><p>To zahrnuje zejm&eacute;na:<\/p><ul><li><p>Kontaktn&iacute; formul&aacute;&#345;<\/p><\/li><li><p>ROI kalkul&aacute;tor<\/p><\/li><li><p>Konfigur&aacute;toru<\/p><\/li><li><p>Pracovn&iacute; p&#345;ihl&aacute;&scaron;ky<\/p><\/li><li><p>P&#345;ihl&aacute;&scaron;en&iacute; k newsletteru<\/p><\/li><\/ul><h4><strong>b) Automaticky shroma&#382;&#271;ovan&eacute; &uacute;daje<\/strong><\/h4><ul><li><p>IP adresa<\/p><\/li><li><p>Typ a verze prohl&iacute;&#382;e&#269;e<\/p><\/li><li><p>Za&#345;&iacute;zen&iacute; a opera&#269;n&iacute; syst&eacute;m<\/p><\/li><li><p>Datum a &#269;as n&aacute;v&scaron;t&#283;vy<\/p><\/li><li><p>Nav&scaron;t&iacute;ven&eacute; str&aacute;nky a interakce<\/p><\/li><\/ul><h4><strong>c) Cookies a sledovac&iacute; &uacute;daje<\/strong><\/h4><p>&Uacute;daje shroma&#382;&#271;ujeme tak&eacute; prost&#345;ednictv&iacute;m cookies a podobn&yacute;ch technologi&iacute; (viz &#269;&aacute;st 6).<\/p><h3><strong>3. Jak pou&#382;&iacute;v&aacute;me va&scaron;e &uacute;daje<\/strong><\/h3><p>Va&scaron;e osobn&iacute; &uacute;daje zpracov&aacute;v&aacute;me pro n&aacute;sleduj&iacute;c&iacute; &uacute;&#269;ely:<\/p><ul><li><p>Odpov&iacute;d&aacute;n&iacute; na dotazy a komunikace<\/p><\/li><li><p>Zas&iacute;l&aacute;n&iacute; po&#382;adovan&yacute;ch v&yacute;stup&#367; (ROI v&yacute;sledky, v&yacute;sledky konfigur&aacute;tor)<\/p><\/li><li><p>&#344;&iacute;zen&iacute; n&aacute;borov&yacute;ch proces&#367;<\/p><\/li><li><p>Spr&aacute;va vztah&#367; se z&aacute;kazn&iacute;ky a CRM z&aacute;znam&#367;<\/p><\/li><li><p>Zlep&scaron;ov&aacute;n&iacute; webov&yacute;ch str&aacute;nek a u&#382;ivatelsk&eacute;ho prost&#345;ed&iacute;<\/p><\/li><li><p>Anal&yacute;za n&aacute;v&scaron;t&#283;vnosti a v&yacute;konu<\/p><\/li><li><p>Zas&iacute;l&aacute;n&iacute; newsletter&#367; a marketingov&eacute; komunikace na z&aacute;klad&#283; souhlasu nebo opr&aacute;vn&#283;n&eacute;ho z&aacute;jmu, v souladu s platn&yacute;mi pr&aacute;vn&iacute;mi p&#345;edpisy<\/p><\/li><li><p>Kvalifikace lead&#367; a intern&iacute; vyhodnocov&aacute;n&iacute; obchodn&iacute;ho z&aacute;jmu<\/p><\/li><li><p>Zaji&scaron;t&#283;n&iacute; bezpe&#269;nosti a prevence zneu&#382;it&iacute;<\/p><\/li><li><p>Pln&#283;n&iacute; pr&aacute;vn&iacute;ch povinnost&iacute;<\/p><\/li><\/ul><h3><strong>4. Pr&aacute;vn&iacute; z&aacute;klad zpracov&aacute;n&iacute;<\/strong><\/h3><p>Osobn&iacute; &uacute;daje zpracov&aacute;v&aacute;me na z&aacute;klad&#283;:<\/p><ul><li><p><strong>Souhlasu<\/strong> (nap&#345;. newsletter, cookies)<\/p><\/li><li><p><strong>Opr&aacute;vn&#283;n&eacute;ho z&aacute;jmu<\/strong> pro p&#345;&iacute;mou marketingovou komunikaci se st&aacute;vaj&iacute;c&iacute;mi z&aacute;kazn&iacute;ky, kde to umo&#382;&#328;uj&iacute; platn&eacute; pr&aacute;vn&iacute; p&#345;edpisy<\/p><\/li><li><p><strong>Pln&#283;n&iacute; smlouvy nebo p&#345;edsmluvn&iacute;ch krok&#367;<\/strong> (nap&#345;. odpov&#283;&#271; na po&#382;adavky)<\/p><\/li><li><p><strong>Opr&aacute;vn&#283;n&eacute;ho z&aacute;jmu<\/strong> (nap&#345;. zlep&scaron;ov&aacute;n&iacute; slu&#382;eb, anal&yacute;za, bezpe&#269;nost, kvalifikace lead&#367;)<\/p><\/li><li><p><strong>Pr&aacute;vn&iacute;ch povinnost&iacute;<\/strong><\/p><\/li><\/ul><h3><strong>5. Jak jsou va&scaron;e &uacute;daje vyu&#382;&iacute;v&aacute;ny<\/strong><\/h3><p>Po odesl&aacute;n&iacute; formul&aacute;&#345;e na na&scaron;ich webov&yacute;ch str&aacute;nk&aacute;ch:<\/p><ul><li><p>Va&scaron;e &uacute;daje jsou bezpe&#269;n&#283; p&#345;eneseny a ulo&#382;eny v na&scaron;em CRM syst&eacute;mu (<strong>HubSpot<\/strong>)<\/p><\/li><li><p>Maj&iacute; k nim p&#345;&iacute;stup &#269;lenov&eacute; t&yacute;mu RoboTwin odpov&#283;dn&iacute; za obchod, marketing nebo podporu<\/p><\/li><li><p>M&#367;&#382;eme je pou&#382;&iacute;t k <strong>odpov&#283;di na v&aacute;&scaron; po&#382;adavek a vyhodnocen&iacute; va&scaron;eho z&aacute;jmu o na&scaron;e slu&#382;by (kvalifikace leadu)<\/strong><\/p><\/li><li><p>N&aacute;sledn&aacute; komunikace m&#367;&#382;e prob&iacute;hat e-mailem nebo telefonicky<\/p><\/li><\/ul><p>Va&scaron;e osobn&iacute; &uacute;daje neprod&aacute;v&aacute;me.<\/p><h3><strong>6. Cookies a sledovac&iacute; technologie<\/strong><\/h3><p>Pou&#382;&iacute;v&aacute;me cookies a podobn&eacute; technologie pro zaji&scaron;t&#283;n&iacute; funk&#269;nosti webu, anal&yacute;zu n&aacute;v&scaron;t&#283;vnosti a podporu marketingov&yacute;ch aktivit.<\/p><p>Spr&aacute;vu souhlasu zaji&scaron;&#357;ujeme prost&#345;ednictv&iacute;m cookie &#345;e&scaron;en&iacute; zalo&#382;en&eacute;ho na platform&#283; <strong>Orest Bida cookie-consent<\/strong>, kter&eacute; umo&#382;&#328;uje &#345;&iacute;dit zpracov&aacute;n&iacute; va&scaron;ich osobn&iacute;ch &uacute;daj&#367;.<\/p><h4><strong>Typy cookies:<\/strong><\/h4><ul><li><p><strong>Nezbytn&eacute; cookies<\/strong> &ndash; nutn&eacute; pro fungov&aacute;n&iacute; a bezpe&#269;nost webu<\/p><\/li><li><p><strong>Funk&#269;n&iacute; cookies<\/strong> &ndash; zapamatov&aacute;n&iacute; preferenc&iacute;<\/p><\/li><li><p><strong>Analytick&eacute; cookies<\/strong> &ndash; m&#283;&#345;en&iacute; n&aacute;v&scaron;t&#283;vnosti (nap&#345;. Google Analytics, Microsoft Clarity)<\/p><\/li><li><p><strong>Marketingov&eacute; cookies<\/strong> &ndash; podpora reklamy a retargetingu (nap&#345;. Google Ads)<\/p><\/li><\/ul><h4><strong>Pr&aacute;vn&iacute; z&aacute;klad:<\/strong><\/h4><ul><li><p>Nezbytn&eacute; cookies: opr&aacute;vn&#283;n&yacute; z&aacute;jem<\/p><\/li><li><p>Analytick&eacute; a marketingov&eacute; cookies: pouze na z&aacute;klad&#283; va&scaron;eho <strong>souhlasu<\/strong><\/p><\/li><\/ul><h4><strong>Spr&aacute;va nastaven&iacute;:<\/strong><\/h4><p>M&#367;&#382;ete:<\/p><ul><li><p>P&#345;ijmout nebo odm&iacute;tnout cookies prost&#345;ednictv&iacute;m banneru<\/p><\/li><li><p>Kdykoli zm&#283;nit nebo odvolat souhlas<\/p><\/li><li><p>Upravit nastaven&iacute; v prohl&iacute;&#382;e&#269;i<\/p><\/li><\/ul><h4><strong>Uchov&aacute;v&aacute;n&iacute;:<\/strong><\/h4><ul><li><p>Session cookies se ma&#382;ou po zav&#345;en&iacute; prohl&iacute;&#382;e&#269;e<\/p><\/li><li><p>Trval&eacute; cookies jsou uchov&aacute;v&aacute;ny maxim&aacute;ln&#283; <strong>24 m&#283;s&iacute;c&#367;<\/strong><\/p><\/li><\/ul><p>O va&scaron;em souhlasu m&#367;&#382;eme uchov&aacute;vat z&aacute;znamy pro &uacute;&#269;ely prok&aacute;z&aacute;n&iacute; souladu s pr&aacute;vn&iacute;mi p&#345;edpisy.<\/p><h3><strong>7. T&#345;et&iacute; strany a zpracovatel&eacute;<\/strong><\/h3><p>Vyu&#382;&iacute;v&aacute;me d&#367;v&#283;ryhodn&eacute; poskytovatele slu&#382;eb:<\/p><ul><li><p><strong>Google Ireland Ltd. \/ Google LLC<\/strong> (Google Analytics, Google Ads)<\/p><\/li><li><p><strong>Microsoft Corporation<\/strong> (Microsoft Clarity)<\/p><\/li><li><p><strong>HubSpot, Inc.<\/strong> (CRM, e-mailov&aacute; komunikace, marketingov&aacute; automatizace)<\/p><\/li><li><p><strong>Cloudflare, Inc.<\/strong> (hosting, CDN a bezpe&#269;nostn&iacute; slu&#382;by)<\/p><\/li><li><p><strong>Poskytovatel&eacute; WordPress<\/strong> (CMS infrastruktura)<\/p><\/li><\/ul><p>Tyto subjekty mohou zpracov&aacute;vat osobn&iacute; &uacute;daje na&scaron;&iacute;m jm&eacute;nem na z&aacute;klad&#283; smluvn&iacute;ch z&aacute;ruk.<\/p><h3><strong>8. Mezin&aacute;rodn&iacute; p&#345;ed&aacute;v&aacute;n&iacute; &uacute;daj&#367;<\/strong><\/h3><p>N&#283;kte&#345;&iacute; poskytovatel&eacute; (nap&#345;. Google, HubSpot, Microsoft, Cloudflare) mohou zpracov&aacute;vat osobn&iacute; &uacute;daje mimo Evropsk&yacute; hospod&aacute;&#345;sk&yacute; prostor (EHP), v&#269;etn&#283; USA.<\/p><p>V t&#283;chto p&#345;&iacute;padech zaji&scaron;&#357;ujeme odpov&iacute;daj&iacute;c&iacute; ochranu, zejm&eacute;na:<\/p><ul><li><p>Standardn&iacute; smluvn&iacute; dolo&#382;ky (SCC)<\/p><\/li><li><p>EU&ndash;US Data Privacy Framework (pokud je k dispozici)<\/p><\/li><\/ul><h3><strong>9. Doba uchov&aacute;v&aacute;n&iacute; &uacute;daj&#367;<\/strong><\/h3><p>Osobn&iacute; &uacute;daje uchov&aacute;v&aacute;me pouze po dobu nezbytnou:<\/p><ul><li><p><strong>Leadi a dotazy:<\/strong> po dobu aktivn&iacute;ho vztahu a a&#382; 3 roky po posledn&iacute; interakci<\/p><\/li><li><p><strong>Z&aacute;kazn&iacute;ci:<\/strong> po dobu smluvn&iacute;ho vztahu a a&#382; 5 let po jeho ukon&#269;en&iacute; (nebo d&eacute;le, pokud to vy&#382;aduje z&aacute;kon)<\/p><\/li><li><p><strong>Marketingov&aacute; data:<\/strong> do odvol&aacute;n&iacute; souhlasu nebo vznesen&iacute; n&aacute;mitky<\/p><\/li><li><p><strong>Analytick&aacute; data:<\/strong> maxim&aacute;ln&#283; <strong>14 m&#283;s&iacute;c&#367;<\/strong> (nap&#345;. Google Analytics), pot&eacute; jsou anonymizov&aacute;na nebo smaz&aacute;na<\/p><\/li><li><p><strong>Cookies:<\/strong> dle typu, maxim&aacute;ln&#283; <strong>24 m&#283;s&iacute;c&#367;<\/strong><\/p><\/li><\/ul><p>Po uplynut&iacute; doby jsou &uacute;daje smaz&aacute;ny nebo anonymizov&aacute;ny.<\/p><h3><strong>10. Automatizovan&eacute; zpracov&aacute;n&iacute; a profilov&aacute;n&iacute;<\/strong><\/h3><p>M&#367;&#382;eme pou&#382;&iacute;vat ur&#269;it&eacute; formy automatizovan&eacute;ho zpracov&aacute;n&iacute;, jako jsou anal&yacute;za, sledovac&iacute; technologie a kvalifikace lead&#367; v CRM syst&eacute;mu, za &uacute;&#269;elem lep&scaron;&iacute;ho porozum&#283;n&iacute; chov&aacute;n&iacute; u&#382;ivatel&#367; a zlep&scaron;ov&aacute;n&iacute; na&scaron;ich slu&#382;eb.<\/p><p>Toto zpracov&aacute;n&iacute; v&scaron;ak nezahrnuje automatizovan&eacute; rozhodov&aacute;n&iacute; ve smyslu &#269;l&aacute;nku 22 GDPR a nem&aacute; pr&aacute;vn&iacute; ani obdobn&#283; v&yacute;znamn&eacute; &uacute;&#269;inky na jednotlivce.<\/p><h3><strong>11. Va&scaron;e pr&aacute;va (GDPR)<\/strong><\/h3><p>M&aacute;te pr&aacute;vo:<\/p><ul><li><p>Na p&#345;&iacute;stup k osobn&iacute;m &uacute;daj&#367;m<\/p><\/li><li><p>Na opravu nep&#345;esn&yacute;ch &uacute;daj&#367;<\/p><\/li><li><p>Na v&yacute;maz<\/p><\/li><li><p>Na omezen&iacute; zpracov&aacute;n&iacute;<\/p><\/li><li><p>Vzn&eacute;st n&aacute;mitku (zejm&eacute;na proti marketingu)<\/p><\/li><li><p>Na p&#345;enositelnost &uacute;daj&#367;<\/p><\/li><li><p>Kdykoli odvolat souhlas<\/p><\/li><\/ul><p>Pro uplatn&#283;n&iacute; va&scaron;ich pr&aacute;v kontaktujte: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:info@robotwin.cz\">info@robotwin.cz<\/a><\/p><p>M&#367;&#382;ete tak&eacute; podat st&iacute;&#382;nost u:<br><strong>&Uacute;&#345;adu pro ochranu osobn&iacute;ch &uacute;daj&#367; (&Uacute;OO&Uacute;)<\/strong><\/p><h3><strong>12. Zabezpe&#269;en&iacute; &uacute;daj&#367;<\/strong><\/h3><p>Pou&#382;&iacute;v&aacute;me odpov&iacute;daj&iacute;c&iacute; technick&aacute; a organiza&#269;n&iacute; opat&#345;en&iacute;:<\/p><ul><li><p>Bezpe&#269;n&aacute; p&#345;enos dat (SSL &scaron;ifrov&aacute;n&iacute;)<\/p><\/li><li><p>&#344;&iacute;zen&yacute; p&#345;&iacute;stup do syst&eacute;m&#367; (nap&#345;. CRM)<\/p><\/li><li><p>Monitorov&aacute;n&iacute; a aktualizace<\/p><\/li><\/ul><h3><strong>13. Ochrana d&#283;t&iacute;<\/strong><\/h3><p>Na&scaron;e webov&eacute; str&aacute;nky nejsou ur&#269;eny osob&aacute;m mlad&scaron;&iacute;m 16 let.<br>&Uacute;daje d&#283;t&iacute; v&#283;dom&#283; neshroma&#382;&#271;ujeme.<\/p><h3><strong>14. Zm&#283;ny t&#283;chto z&aacute;sad<\/strong><\/h3><p>Tyto z&aacute;sady m&#367;&#382;eme pr&#367;b&#283;&#382;n&#283; aktualizovat.<br>Aktu&aacute;ln&iacute; verze je v&#382;dy dostupn&aacute; na webov&yacute;ch str&aacute;nk&aacute;ch.<\/p><h3><strong>15. Kontakt<\/strong><\/h3><p><strong>RoboTwin s.r.o.<\/strong><br>E-mail: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"mailto:info@robotwin.cz\">info@robotwin.cz<\/a><br>Web: <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"http:\/\/robotwin.cz\">robotwin.cz<\/a><\/p>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1373","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/pages\/1373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/comments?post=1373"}],"version-history":[{"count":6,"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/pages\/1373\/revisions"}],"predecessor-version":[{"id":1385,"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/pages\/1373\/revisions\/1385"}],"wp:attachment":[{"href":"https:\/\/robotwin.cz\/cs\/wp-json\/wp\/v2\/media?parent=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}